Role: Photographer, ADIDAS 'She Breaks Barriers' campaign, India.
Challenge
ADIDAS launced the 'She Breaks Barriers' initiative to breakdown barriers faced by women in sports. The India segment of this campaign aimed to shed a spotlight on female athletes in the country to inspire the next generation.
Solution
As a part of this campaign, these are selected photographs captured of Indian boxer, Nikhat Zarin and Indian Sprint athlete, Hima Das, for ADIDAS’ Global campaign -‘She Breaks Barriers’, for International Women’s Day. The most popular post for this campaign in India, was reportedly this portrait of Hima Das (center) (source: Rachel Alvarez Leomon, Sprinklr Blog).
