Mumbai: Always Running

Mumbai: Always Running

Role: Concept & Co-Direction on behalf of ADIDAS India, for ADIDAS Global

Client

ADIDAS

Timeline

4 months

Services

Creative Direction

Challenge

ADIDAS Global invited international pitches for short films showcasing the running culture of cities.

Solution

If the act of running was a metaphor for a city, it would aptly describe amchi (our very own) Mumbai city. With a narrative structure that highlights the ‘always on the run’ trait of the locals of Mumbai, the film epitomises four key stories from the city. My film proposal on behalf of ADIDAS India, was selected amongst 36 others from all over the world by ADIDAS Global as one of the 7 finalists.
This film was the only film from India to have ever been selected. ADIDAS Global was thrilled with this soundtrack composed for this film by Manish J. Tipu, and sought to release it as an ‘Anthem of Running: Chasing my dreams’.

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© Aaditi Dutt 2024. All rights reserved.

© Aaditi Dutt 2024. All rights reserved.

© Aaditi Dutt 2024. All rights reserved.

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