Photography assignment for Adidas: Run for the Oceans – Mumbai Mangrove Clean-Up. The campaign captured the impact of Adidas’ sustainability initiative, documenting local Adidas ambassador Afroz Shah and volunteers restoring Mumbai’s mangroves through community-driven action.
Challenge
Campaign: Adidas’ Annual Run for the Oceans initiative focuses on raising awareness about ocean pollution and the impact of plastic waste. The Mumbai leg of the campaign will feature a mangrove clean-up led by environmental activist and Adidas ambassador Afroz Shah, involving volunteers, runners, and community members. Objective: • Capture photographs that highlight Adidas’ commitment to sustainability. • Showcase the clean-up effort. • Incorporate Adidas branding subtly within the storytelling.
Solution
The Adidas Run for the Oceans Mangrove Clean-Up offers a dual solution: raising awareness about plastic pollution and mobilizing local communities for direct environmental action. By partnering with Afroz Shah, a well-respected activist, Adidas strengthens its sustainability mission while engaging athletes and the public. Photography Tone & Style: • Authentic and documentary-style storytelling. • Vibrant, hopeful, and inspiring. • Natural lighting with an emphasis on environmental elements (mangroves, ocean, waste). Through compelling visuals and impactful storytelling, this campaign aligned Adidas’ brand with global sustainability efforts while inspiring social change.
